Set Your Sites is reshaping the way campgrounds are managed and experienced. Built for campground managers and campers who are fed up with outdated or manual systems, Set Your Sites is a fresh, intuitive platform designed for the way people actually experience the outdoors. We collaborated with the Set Your Sites team to refresh their current brand so that it better reflected the benefits of using their platform. Through a series of workshops, we uncovered key insights about their core audiences and built a brand new website that spoke to both campground managers and campers alike.